Privacy Policy for Rehbelle Artwork

Privacy policy for Rehbelle artwork
1. Data Controller

Rehbelle Artwork is the data controller responsible for all personal data processed through this website. We actively ensure that all data is handled lawfully, securely, and in full accordance with applicable legislation.

Rehbelle Artwork
Organization number: 830831‑5566
Address: Tullportsgatan 6A, 611 33 Nyköping, Sweden
Contact: info@rehbelleartwork.com

2. Personal Data We Collect

When you visit our website, we may collect the following information:

  • Anonymized IP address
  • Cookie identifiers
  • Browser, device, and operating system details
  • Interaction data such as page views, clicks, and session duration

We collect this data through Google Analytics, and it directly helps us understand how visitors use the site. As a result, we can continuously refine structure, functionality, and content.

3. Legal Basis

We rely on consent for all non‑essential cookies and analytics tracking. Therefore, Google Analytics only activates after you accept analytics cookies in our banner. In addition, you can withdraw or adjust your consent at any time through the “Manage Cookies” link in the footer, ensuring ongoing control over your preferences.

4. Purpose of Processing

We process data to:

  • analyze traffic and user behavior
  • improve website structure and functionality
  • identify which pages are most relevant
  • troubleshoot technical issues

Furthermore, we do not use Google Analytics for advertising or personalization. Our focus remains on improving the user experience and maintaining technical stability.

5. Google Analytics and Data Protection

Google Analytics is configured in line with GDPR requirements. Consequently:

  • IP anonymization is enabled
  • Data retention is limited to e.g., 14 months
  • Data sharing with Google is disabled where possible
  • Ads Personalization and Signals are turned off
  • Analytics loads only after consent

However, Google may process data in the United States. These transfers are protected through Google’s Standard Contractual Clauses (SCC), which add an additional layer of security.

6. Cookies

We use cookies to remember your preferences and to measure traffic (only after consent). Moreover, you can review a detailed list of cookies, their purpose, and their storage duration in our Cookie Policy.

7. Data Retention

We store personal data only as long as necessary for the purposes described above. For Google Analytics, the retention period follows our selected setting: e.g., 14 months. Consequently, data is automatically deleted once the retention period expires.

8. Your Rights

You have the right to access, correct, or delete your personal data, object to processing, withdraw consent, and file a complaint with the Swedish Authority for Privacy Protection (IMY). To exercise these rights, contact info@rehbelleartwork.com. We respond as promptly as possible and always within legal timeframes.

9. Third Parties

We only share personal data with:

  • Google Ireland / Google LLC
  • Technical service providers essential for operating the website

Moreover, we never sell personal data under any circumstances.

10. Changes to This Policy

We may update this policy when necessary to reflect changes in legislation or in our services. Any updates will be published on this page so you remain informed.
Last updated: 2026‑03‑05